Stanley, a thermal cookware company, is known for its insulated products such as thermoses, cups, mugs, and other beverage containers. The brand approached us through an influencer campaign on TTCX to promote its Happy Hour product line, with the slogan “Happy Hour has no time, it has Stanley”. We selected three TikTok influencers who aligned with the campaign’s objectives: conversions, DPA, and traffic. Despite the urgency of the project, we were able to meet the client’s expectations and obtain excellent results. The click-through rate, conversion rate, and views of this video were among the top 1% in the home goods sector in Latin America.