Rosetta Stone is a popular language learning software in the US, designed to help users learn new languages ​​in an interactive and immersive way. Looking to expand into Brazil, Rosetta Stone approached us to create monthly influencer campaigns. Our challenge is to increase awareness and drive conversions on the Rosetta Stone app. We manage over 15 influencers per month in the Brazilian market, providing each one with a unique access link to track conversions to the app. Our main focus is travel influencers, although we also do specific outreach for holidays such as Mother’s Day and the Olympics.