MAC Cosmetics is a global cosmetics brand known for its wide range of makeup products. Through TTCX, we have produced more than fifteen videos promoting its various product lines. In the end-of-year campaigns and the launch of the MACximal lipstick line, we opted for filming and editing resources with dynamic transitions, use of green screen and storytelling that convey promotional information to the audience and highlight the quality and finish of the products, always providing before and after impressions. Thus, the content is scripted and produced to generate high engagement and conversion rates on social media. In most projects broadcast as paid media on TikTok, our videos reach the top spot in conversion rates and impressions in the cosmetics sector.