Leroy Merlin is a French chain of construction, finishing, decoration, gardening and DIY stores. The brand approached us through TTCX to produce several paid media video campaigns on TikTok, including those focused on seasonal dates such as Black Friday and Christmas, as well as one specifically focused on the Construction Festival. We also did a special announcement on TikTok about an unprecedented partnership between Leroy Merlin and Pixar, where the winners of the brand’s promotion could win a room decorated entirely with Pixar animations. The videos explore the user’s perception before and after the decorations. We also used the platform’s filter features to create a dialogue between the objects in the room that need to be re-decorated. Overall, we had satisfactory results in all the campaigns, whether conversion or awareness, which is why Leroy always comes back with more challenges.