Braé, a multicultural, innovative, and high-performance hair care company specializing in professional and home care products, approached us looking for a cast of beauty content creators and digital content creation focused on sludge content — videos designed to maximize user engagement, using techniques such as split screen and simultaneous activities in each shot. In response, we developed several campaigns using our cast of influencers, in addition to producing content for Braé’s social media channels, including paid media for Top View formats on TikTok. We also created innovative videos, using techniques such as 3D and ASMR with kinetic sand, to promote the launch of the Braé Stages line.